Our Story

Established in 2012, Yu Taie (pronounced as yoo.teh) is a passionate team of fresh and plant-based food specialists committed to making clean eating accessible and enjoyable. With personal experiences of food allergies and diet restrictions, we understand the challenges of finding healthy, convenient options—especially in urban settings.

What Drives Us

  • Clean Eating Made Simple: We curate foods free from preservatives, additives, and meat, sourced sustainably for long-term health benefits.
  • Rigorous Sourcing: Our dedication to quality includes extensive research, 2nd Party Food Safety Management audits, and up to a year of sourcing and development for every product.
  • Empowering Choices: By sharing the journey behind each product, we aim to foster appreciation and inspire healthier food decisions.

Our Journey

In early 2023, we came together with like-minded Singaporean brands, sharing their stories at various roadshows and bazaars. Notably, we appeared together at the inaugural Raffles Wellness Weekend event on 5 & 6 May 2023, featuring live stations, experiential tours, workshops, and a pop-up retail store.

At the National Day Parade 2023, we showcased our signature products alongside our brand partners' at the lounge over a span of 9 weeks, embodying the spirit of "Onward as One".

We don't just sell products; we create unique experiences that celebrate the passion, effort, and beliefs behind every brand.

Innovation in Plant-Based Foods

Since 2012, we’ve been innovating in plant-based food, starting with the Shiitake Essence Drink developed by Dr. K.K. Tan. We continue to collaborate with food tech experts to create additive- and preservative-free products that prioritize nutrition, taste, and sustainability.

In 2024, we have also launched the plant based cookies, with prebiotics, free from additives and preservatives, manufactured in Singapore. Developed for creating moments with families and friends of different diet preferences. 

What We Offer

  • A curated selection of fresh, plant-based foods for retail, corporates and group buys.
  • Sourcing and Food Safety Management Systems consultancy services for manufacturers and brand owners.
  • Strategic partnerships for events and engagements

Social with us!

Follow us on Telegram or WhatsApp, or be a Yu Taie member to stay updated. Together, let’s make clean eating a lifestyle, one nutritious bite at a time.